A Pure and Serving Heart


Slaves must always obey their masters and do their best to please them. They must not talk back or steal but must show themselves to be entirely trustworthy and good. Then they will make the teaching about God our Savior attractive in every way.
Titus 2:9,10

Early in my business career I noticed how easy it was for people—including myself—to speak disrespectfully to and about our bosses or customers and take advantage of them whenever we could. It seemed like a constant push-pull relationship that probably was happening from both sides. Somewhere along the way I heard or read the passage above.

That’s when I realized my customers aren’t paying me to criticize or outsmart them, they’re paying me to please them. When I don’t please them, I make myself and God unattractive. In other words, Christians, who are supposed to be more character-excellent sadly look and smell like everyone else.

Because of this passage I promised God:

  • To please and not criticize the people I work for. If I think I have a better idea, respectfully offer it, but leave the final decision with them.
  • I would charge fair market value for my products and services, but never take advantage of their situation. I would respect their money as if it was my own.
  • Never, ever lie or give false information to a customer or make a promise I know I can’t keep.

I made those promises to God more than thirty years ago. I didn’t know if I ever would become successful in business. I simply pursued a pure and serving heart because it was right and one way I knew I could please God.

To my surprise, pursuing a pure and serving heart also has been good for business. We have many good customers who value these attributes in a vendor. Also, I’m privileged to work with many vendors and employees whom I can trust don’t have hidden, self-serving agendas, but have pure and serving hearts.